SAVVY MAINLINE

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SAVVY SOCIAL: Painting Town Red; Kicking off Antiques Show & Late Night ‘Stoga; St. Katharine’s at 100; Help Us Adopt; Nova Law auction; Fox Chase Fight Night & more

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A red tide washed over Aronimink Golf Club April 5 when a few hundred women turned out for “Paint the Town Red,” a shopping social.

The cause: Raising awareness and funds for the Women’s Heart Initiative at Lankenau Heart Institute. (Fun fact: The Heart Institute has 13 women cardiologists, the most in the region. Girl power! )

Why are so many seeing red? Main Line Health’s Women’s Heart Initiative is spreading the word far and wide that heart disease – not cancer – is women’s #1 killer so gals need to get savvy about their heart health.

Luxurious Life Time Athletic, DryBar coming to Ardmore; White Manor Country Club sold; local ‘FADD’ to fight ODs; a Broadway good-bye & more

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The elite health & fitness company likes the Main Line so much, it’s putting not ONE, but TWO of its mega clubs here.

Our first Life Time – a scratch-built, 140,000 sq. ft. whopper with a “resort-like” outdoor pool and waterslides – will debut in June on Swedesford Rd. in Tredyffrin. (Life Time’s calling it King of Prussia, but the map says it’s Wayne, if only by a hair.)

And just announced: our second Life Time will be in Ardmore – an exclusive “diamond” level club (a notch above KOP’s “onyx premier”) in the former Macy’s building, one of two Grand Dames of Suburban Square. (The tall Times building is the other.)

Taste of downtown Philly coming to “wave of the future” King of Prussia Town Center (near Wegmans)

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Bring it on! A hipper, more community-oriented cousin to our sprawling mall, the King of Prussia Town Center is finally beginning to take shape next to Wegmans.

When the construction dust settles next summer, get ready for a 21st-century dining, shopping and hangout hub unlike any the area has seen.

The idea is to bring a downtown experience – with lots of outdoor noshing, free entertainment and upscale retail – to the boring old burbs.

Stepping out for sarcoma with Herzlich and Maher, Ardmore’s hot condos, heroin hits Wayne & more

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I had one yesterday when Mark and his lovely new bride, Danielle, joined fellow sarcoma warriors, family and friends at a “Steps For a Cure Walk/Run” at Chesterbrook’s Wilson Park.

Mark and my son, Shane, were playgroup pals in their preschool days, so seeing Mark healthy and whole always warms my heart. He stood head and shoulders above his buddies even then; of course, he would grow up to wear a Giant-sized uniform.

Mark told the crowd if he had been diagnosed five years earlier he might not have been standing before them. Still, there’s a long way to go before every warrior with this rare and insidious cancer becomes a survivor, he said.

Here’s hoping the just-opened Malvern Buttery churns up new business for King Street

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Quirky coffeeshop? Hip bakery café? Yes and yes but the surprisingly spacious Malvern Buttery is more like your favorite aunt’s enormous eat-in kitchen – assuming she’s a terrific scratch cook, uses state-of-the-art equipment and likes company by the carload. Fresh, pure, local, green, whole – there isn’t a healthy-eating buzzword the Buttery doesn’t embrace. Fruits and veggies come from Lancaster County farms; meats and dairy are grass-fed and organic.

End of an era at Main Line Health & Fitness; Conestoga teacher wins top U.S. honors

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After a 40-year run, there’s a new regime doing the heavy lifting at Main Line Health & Fitness.

The area’s original Iron Man, Roger Schwab (pictured above) has sold his Bryn Mawr fitness mainstay to the real estate group that owns The Sporting Club at the Bellevue.

So, naturally, MLH&F is being rebranded as The Sporting Club at the Main Line.

New owner Tim Rubin tells SAVVY that members will likely get reciprocal privileges in Center City at discounted rates. And some of Bellevue’s best instructors will lead special workshops in Bryn Mawr.

Rubin says he’ll take a few months to evaluate the place before he comments on any other changes – although he did hint at a facelift of the monolithic building, which he now owns.

Beautycounter has the Main Line buzzing – but take away my Retin-A? No way!

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Just when I start giving serious thought to switching from Ban to a “natural deodorant” comes word I should pitch every stinkin’ beauty product in my bathroom.

Oy.

That word comes from Beautycounter, the “safe” products line that just paid the Main Line its first official visit.

About 80 local lovelies showed up at Radnor’s Avenue Kitchen the other night for a taste of Beautycounter culture.

Saving my skin (or why I was a Playboy model … sort of)

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As some of you know, I’ve done a little fashion modeling over the years but a while back I posed for a very different kind of photo spread. I wasn’t showcasing the clothes on my back because, well, there weren’t any clothes on my back. Here’s how it happened. My brother and my father are […]