Calling all carnivores! The southern Brazilian steakhouse Fogo de Chao, is now open, the first in a wave of chains headed to the new King of Prussia Town Center near Wegmans.
Just don’t count on snagging a table this weekend.
Fogo’s GM tells SAVVY he’s already flooded with reservations.
We scoped out the place at Tuesday’s preview dinner; here’s what you need to know:
- Come hungry. Better yet, fast for a day (or two) first. Fogo’s all-you-can-feast churrascaria (steakhouse) meals are beyond bountiful. First comes a visit to the Market Table and Feijoda bar – a buffet of salads, veggies, fruits, soup, cheeses, charcuterie, smoked salmon and traditional beans and rice. Return to your table to find four side dishes – garlic mashed potatoes, polenta sticks, caramelized bananas and gluten-free cheese rolls. And they’re just warm-ups for the main act: a dizzying parade of gaucho chefs bearing sizzling skewers of fire-roasted meats. The gauchos – you’ll know them by their red scarfs and puffy pants – butcher, roast, skewer and carve 10 different cuts, including filet mignon, lamb chops, several beefs, pork, sausages and bacon-wrapped chicken.
- Avoid the meat coma by flipping your Fogo disk from green (“Yes, Please”) to red (“No, Thank you”). Gaucho chefs approach your table only when they see green. Or be a rebel and order the sea bass. You’ll receive just two visits, for a total of 10 oz.
- Comparatively speaking, the price is right. The KOP Fogo charges $46.50 pp for the “full Churrasco [grilled meat] experience.” (Desserts and beverages are extra.) The same dinner will set you back $53 in Center City, $61 in Beverly Hills and $63.50 in NYC. (Kids ages 7 – 12 are half price.)
- Allergic to gluten? Fogo’s for you. Steer clear of the chicken; just about everything else is gluten free.
- Drink like a Brazilian. Order a Fogo Caipirinha ($13). It’s like a Margarita but way better. Honest.
- Get the name right: Fogo de Chao (“fire of the earth”) is pronounced FOGO de SHOWN. King of Prussia is the Dallas-based chain’s 43rd outpost so those Brazilian cowpokes are clearly onto something.
- Pay less. Get the exact same meal at lunch for $32.95 or at Sunday brunch for $35. Cheaper still, eat only from the Market Table for $15 at lunch or $25 at brunch. Or sit at the bar and order a few sharable plates from Fogo’s bar menu.
- The K of P Fogo only vaguely resembles its Center City sister. Unlike most chains, Fogo restaurant designs aren’t cookie cutter. K of P’s vibe is warm, airy and modern – call it upscale clubby with comfy leather seats, linen tablecloths, crystal chandeliers, high ceilings and lots of natural lighting. Unique to K of P: a “gaucho table” with views of gaucho chefs tending the ovens and loading sewers.
- They expect to be busy. A staff of roughly 80, including 11 gaucho chefs, has been hired to tend to the 200-seat dining room, 20-seat bar and 30-seat patio on Main Street, where views should drastically improve once the construction crews clear out.
Fogo de Chao, 155 Main Street, King of Prussia Town Center, serves lunch, dinner and Sunday brunch. (Sat. brunch expected soon.) Private parties for up to 70. Reserve online or call 484-965-9655.
Looking to go lighter on the wallet? Check out the deals at Ardmore Restaurant Week, now in progress. Click here to see which spots are offering “Exceptionally Happy Hours” and three-course prix-fix dinners for $25 – $35 through July 31..
The blowout bar trend has finally blown our way.
Cherry Blow Dry Bar is now open in the Paoli Shopping Center, the chain’s first store in PA and just the second blowout salon on the Main Line. (Bryn Mawr’s Koukla Blowdry & Beauty Bar got here first.)

The gang at Paoli’s new Cherry Blow Dry Bar: Steve Costa, Katie Marucci, owner Bob Ferry, Carliss Egan, Erin Morgan and Casey Reeder.
Like its rivals, Cherry has you choose from a look book of signature styles like Wondrous Waves, Retro Glam, Straight Out and Beachy Keen then whisks you off to the shampoo station.
What’s unique to Cherry is its membership model.
Like a Message Envy, it pays to join the club.
After your first $36 blowout, non-members pay $46 – roughly the going rate for blowouts at upscale salons like Tei, Jay Michael and Salon D’Artiste.
But members, depending on frequency, pay $25 or $30, which is on par or less than blowouts at mid-range salons like Maxima in Gateway, Studio H and the Hairdresser in Paoli, and M Matthew in Berwyn.
(We checked the blowout bar competition: Koukla charges $40 but adds $5 for curling or flat ironing, while the Center City chains DryBar and Blo.Out charge $40.)
As a member, Cherry will ding your credit card each month: $60 for two blowouts or $100 for four.
The good news? Blowouts roll over from month to month. Plus, you can freeze your membership for up to two months.
The fine print: You have to give 30 days notice to cancel your membership.
The cherry on top: Unlike most salons, Cherry is open seven days a week with commuter-friendly early morning and evening hours.
Cherry also offers a menu of a la carte services: updos, braids, smoothing treatments, extensions, makeup applications, at-home services and party packages. Just no cuts and no colors.
Owner of the Paoli franchise is Bob Ferry, a former Goldman Sach exec from Newtown Square who’s new to the hair biz but calls blowout bars an “exploding” industry.
Paoli is the NJ-based company’s seventh salon in five states. Bob tells SAVVY he hopes to open a few more Cherrys in the Philly area.
Cherry Blow Dry Bar is next to Supercuts in the Paoli Shopping Center, 484-329-7799, Open Mon. – Sat. 7 a.m. – 9 p.m., Sun. 9 – 5. Bring a friend for two-for one pricing through July 23. Join by July 31 and get a $35 Cherry gift card.
A new study ranks Chester County the “fourth happiest place” in America.
We’ll take it.
It seems incomes in Chesco are the highest in PA and average life expectancy is over 80. Other factors considered in the SmartAsset.com analysis: physical activity, bankruptcy, unemployment and marriage rates.
Montco, btw, came in 23th. Delco, alas, didn’t make the top 25.
Don’t even THINK about parking in the new Bryn Mawr Village if you’re scooting to other downtown shops. (Because they’re technically part of the village, the boutiques Skirt and Knit Wit are OK.) Here’s the in-your-face sign in front of the La Colombe café:
Only a few merchants are open and parking’s already an issue. Yikes. Can’t wait to see what happens when Bryn + Dane’s, Turning Point café and Tredici Enoteca debut in the coming months.
Another horrific, seemingly out-of-nowhere student suicide has rocked the Main Line.
Austin Wylie, 17, a rising Shipley senior and a soccer standout, apparently jumped off the Ben Franklin Bridge last Wednesday.

A Facebook photo and a Philly.com photo of Austin and his teammates celebrating Shipley’s league championship last November.
A note on his cell phone referred to his feeling “overwhelmed.”
Austin’s death comes just 18 months after another Shipley student, eighth-grader Cayman Naib, took his own life.
Read nothing into the fact that both were Shipley students. If anything, Shipley’s rep is that it’s less pressure-packed than some other schools.
Here’s the thing: unless they’re public figures, suicides – the second leading cause of death among young people – generally stay hush-hush. Still, almost every Main Line school, Shipley among them, recognizes the importance of mental health education and brings in speakers (from Minding Your Mind, Speak Up! and other organizations) to encourage troubled teens to seek help. We only know about the Shipley suicides because Cayman and Austin were reported missing at first.
By all accounts, Austin Wylie was a remarkable young man, his demons seemingly well hidden.
His mother, Brooksley, a Stanford-trained attorney and Shipley trustee, told Main Line Media News that Austin was “thoughtful,” “sociable,” and “could be a little shy, but he had wonderful friends and a wonderful girlfriend. He cared so much about people, and he valued his teammates, coaches and family. [My husband and I] would tell him that we loved him.” She allowed that her son “had issues that he would talk to me and to his friends about, but they were the same type of issues that every 17-year-old has.”
Shipley Head of School Steve Piltch remembers Austin as unusually thoughtful, dedicated and kind. “I loved Austin,” he told Main Line Times Sports Editor Bruce Adams. “There were no warning signs, no nefarious set of events that you can trace [his suicide} to,” he said. “And it wasn’t only his teammates who loved, admired him, and respected him, everybody here at Shipley did. What seems clear is even though people felt as they did, he may not have known it. Moreover, though he had become a really fine player, I am not sure he knew he was as good as he was.”
The letter Austin left on his phone expressed his love for his parents and his appreciation for his teammates and friends, Piltch told Adams.
His soccer coach called Austin “every coach’s dream player … known to be humble and kind to everyone.”
Last year’s league MVP, Austin was to have been captain of Shipley’s 2016-2017 team.
Austin Wylie’s funeral Mass will take place at St. Thomas of Villanova Church (the chapel on Villanova’s campus) on Tuesday, July 26 at 10:30 a.m.
The Main Line, along with punk rock fans far and wide, are mourning the sudden, tragic loss of Erik Petersen, 38.
A Devon Prep alum raised in Newtown Square, Erik was a gifted songwriter and poet, a prodigy musician, and the charismatic frontman for the folk punk band, Mischief Brew.
The group had a national following, released three full-length albums and was about to head out on a European tour.
While his artistic gifts were many, Erik’s mother, Bryn Mawr kitchen designer Jan Toscani Petersen, also remembered her firstborn on Facebook as man with a “kind heart, a soft laugh, a gorgeous persona” and “the kindest son, brother, nephew, cousin and a friend a parent could ask for.”
In addition to his parents, Jan and Pete, Erik leaves behind his wife, Denise, four siblings, a whole host of loving aunts, uncles, cousins, nieces and nephews, and his beloved pugs.
A memorial service for Erik Petersen will be held at St. Norbert Church in Paoli on Sept. 10 at 10:30 a.m.
A stroke at any age is rough stuff, but a stroke at age 10? Unthinkable, right?
And so we offer a SAVVY salute to Kendall Klemm, rising 7th grader at Valley Forge Middle School, for valiantly leading the charge against the “monster in her brain.”
Kendall, her mom, TV sports reporter Leslie Gudel, and her dad, state trooper Jamie Kemm, pulled off a smashing first fundraiser for their new nonprofit, Kendall’s Crusade, Saturday night at Valley Forge Casino.

Comcast Sportsnet reporter Leslie Gudel of Berywn and daughter Kendall Klemm at the July 16 comedy night for Kendall’s Crusade.
Kendall started the Crusade to help other survivors and fund research for a cure for the rare vascular defect that caused her to suffer a serious stroke at age 10.
She had a huge tangle of extra blood vessels deep in her brain – an Arteriovenus Malformation (AVM) – that ruptured in October of 2014. Kendall’s AVM was inoperable – too big and too deep – but radiology treatments have shrunk the mass by a whopping 80 percent – way ahead of schedule. (To look at her smiling face and the way she ran around the fundraiser, you’d never know she once had a ticking bomb in her head.)
Still, Kendall has three aneurisms and remains at risk for another stroke.
About 250 friends – among them, 10 AVM survivors from across the country – turned out for Kendall’s Crusade Comedy Kickoff.
Also supporting the cause: more than a dozen of Leslie’s celebrity sports & media pals. Good guys like Phillies’ greats Charlie Manual, Garry Maddox and Gary Matthews, former Eagle Ike Reese, Nova football coach Andy Talley, broadcaster Chris Wheeler, and, in a random blast from the past, actor Ed (Grant) Shaud, the ’79 Stoga grad best known for playing Miles Silverberg on “Murphy Brown.” (Nice to have you living back on the Main Line, Ed.)
After a sweet little speech by Kendall and warm up act by sandwich tycoon Tony Luke, comedian Craig Shoemaker brought down the house. Next time this guy headlines in Philly, buy a ticket. Or look him up when you’re in LA. Seriously. He’s that funny.
A SAVVY shoutout to Chester County’s rustic yet refined Wyebrook Farm. The farm-to-table spot in Honey Brook was just named one of the “100 Best Al Fresco Dining Restaurants in America” by Open Table reviewers.
The only other area spot to make the “100 Best” cut? Talulah’s Garden in Center City.
Meanwhile, just minutes from Wyebrook, the cozy new bistro bar at Brandywine Branch Distillers has been doing a “brisk biz,” reports owner Don Avellino. For now, the bistro serves cocktails, small plates and salads on Friday and Saturday nights. Look for full dinners, distillery tours and tastings in the fall.
Don’s pleased as punch this week: None other than The New York Times just gave a BBD’s small-batch, seasonally inspired Revivalist gins a shoutout. Nice.
Caroline, thank you so much for bringing together points and events of interest in our area, as well as, shedding light on the difficulties that occur in our community (and many other communities). As a therapist and advocate for substance abuse recovery and mental health, my goal has always been to de-stigmatize mental health and substance abuse issues. There is nothing more deadly, in our society, than shame… Guilt, conscience, feeling bad about something… good… that is a guide that something needs to change. But shame, shame keeps things hidden, twists the truth and makes people even more isolated.
I now feel that I am not fighting this battle alone. We are a community, and the more we can share the more we can heal.
We would like to invite you to be our guest at our upcoming event, “Taste of Berwyn”. Taste of Berwyn is a community festival held at Hilltop House Estate in Devon, PA. The fourth annual Taste of Berwyn helps to raise the visability and funds to provide professional mental health counseling to those unable to afford the traditional therapy fees in southeastern PA. Daemion Counseling Center has served the community since 1970. Taste of Berwyn offers delicious food from local restaurants, music by several bands, including Little Red Rooster Blues Band, Three Fourteen Rock; Reggae, and Jam, Grace Bernicker, and Christine Havrilla will provide musical entertainment. Children’s activities, Plein Air and vendors. Sponsors include Inifiniti of Ardmore, Anthony’s Coal Fired Pizza, Insurance Planning Group, Samaritans At-Last, PMB Rotary Club, and Eadeh Enterprises to name a few. Please join us September 18, noon-5PM at Hilltop House Estate, Devon.