Main Line women entrepreneurs behind five of the eight pop-up shops at the new Jingle & Co.: Grace Fiori of Devon (Farpost Collective); Leslie Flick of Bryn Mawr (Maison Flick); Holly Birnbaum of Wayne (Farpost Collective); Jody Guokas-Kuntz of Villanova (W. Hayman Vintage); Maria Delany of Wayne (Louella); ML Willcox of Devon (The French Lemon); and Marla Carson of Wayne (W Hayman Vintage).
Louella is back on the Main Line, and she brought friends.
Five months after closing her Wayne boutique, Louella’s Maria Delany has rounded up seven other women-owned businesses for Jingle & Co., a three-month holiday pop-up opening Oct. 15 in Berwyn Primary Shops near EMJ’s Café and Surrey Consignment Shop.
The lineup:
- Louella: Women’s fashions, hostess gifts and Eagles game-day goodies.
- The French Lemon: Preppy-chic home décor, florals and gifts. (A giant French Lemon popup is coming to Triple Crown Events Oct. 27).
- Just Ducky: Customizable “river tables” that pair wood with ribbons of flowing resin, plus coastal art, laser-engraved cutting boards and notions.
Just Ducky at Jingle & Co. in Berwyn.
- Strid Table Mahjong: Instructor-led group play and private parties at three tables, by appointment, evenings included.
Strid Table Mahjong has the rear spot at Jingle & Co.
- Maison Flick: Luxury women’s footwear chosen for both comfort and style. (A Haverford store will debut in February. Details in a future SAVVY.)
- W. Hayman Vintage: Antiques, vintage art and unexpected treasures from the duo who added coastal antiques to Avalon’s Whitebrier.
- Farpost Collective: On-site monogramming, custom embroidery and curated gifts from BFFs Grace Fiori and Holly Birnbaum.
- No. 27 Collection: Handcrafted jewelry with a vintage soul by Shelly Rabuse.
Delany, who still operates a Louella shop in Avalon, tells SAVVY she had been looking for a smaller location “to keep a Louella presence here. But retail is tricky and unpredictable these days. I figured a pop-up operating during the holiday season made sense: It’s when people are most likely to shop and rents are about a third lower for pop-ups. Plus, I get flexibility to have time off to be the grandmother.”
Delany became a grandmother last summer.
Days are for shopping, and some evenings are for a good cause. Jingle & Co. will host private sip-and-shop nights that benefit nonprofits. The first one, on Nov. 5, supports Main Line Meals on Wheels. To book a charity shopping night for your group, call Maria Delany at 215-280-4327.
Note to shoppers: Jingle & Co. will function like a farmers market: Each vendor will ring up its own sales. Delany expects most transactions will go through Venmo.
Jingle & Co., Berwyn Primary Shops, 812 Lancaster Ave., Berwyn, between EMJ’s Café and Surrey Consignment Shop. Open Wed. – Sat., 11 a.m. to 4 p.m., and Sundays, 10 a.m. to 2 p.m. Open Oct. 15 – Jan. 15. Grand opening party Nov. 4.
Leave a Reply